Dates & Venue
24–26 January 2026
Expo Centre, Lahore
The cosmetics industry is a dynamic and fast-growing sector that focuses on products designed to enhance personal appearance, hygiene, and self-confidence.
It includes a wide range of items such as skincare, makeup, haircare, fragrances, and personal care products.
Driven by consumer demand for beauty, wellness, and self-expression, the industry serves people of all ages and genders. Strong branding, innovation, and marketing play a key role in shaping trends and influencing purchasing decisions within the cosmetics market.
In recent years, the cosmetics industry has experienced significant transformation due to changing consumer preferences and technological advancements.
Experience a world of innovation, craftsmanship and enterprise across Pakistan’s dynamic SME sectors. Join us and be part of the future.
Step into a celebration of entrepreneurship and creativity. Discover the diversity of our small and medium enterprises, from agro-food and textiles to technology and crafts, and meet the makers who drive innovation across the country.
Address: 4th Floor, Building no.3, Aiwan-e-Iqbal Complex, Egerton Road, Lahore, Pakistan
Phone: +92 42 111-111-456
Email: events@smeda.org.pk
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